ImageAssist is a HIPAA-compliant clinical photography platform that helps healthcare providers capture, manage, and securely store standardized patient photos.
Using SmartGuides for consistency, automatic background removal, and EMR integrations, ImageAssist ensures every provider can take professional, publication-ready photos in seconds — all through a simple iOS app and web platform.
In hospitals and private practices, patient photos are essential for documentation, diagnosis, and outcomes tracking — yet most providers still use unsecured smartphone cameras and inconsistent processes.
This leads to HIPAA violations, lost or misfileed images, and inconsistent before-and-after documentation that diminishes clinical and marketing value.
ImageAssist solves these challenges with a secure, standardized clinical photography platform built in collaboration with Vanderbilt University Medical Center’s plastic surgery and innovation departments.
Key features include:
- SmartGuides
Ensure standardized alignment and consistent positioning. - Automatic Background Removal
Delivers clean, professional images instantly. - Seamless EMR Integrations
Compatible with Epic, 4D EMR, Apollo, and more.
The result: better compliance, faster workflows, and higher-quality data for clinical and aesthetic outcomes. ImageAssist is gaining traction with top children’s hospitals and aesthetic practices and is positioned to become the standard in medical photography.
Founding Team
- Dr. Michael Golinko, MD – Co-Founder & Chief Medical Officer
Chief of Pediatric Plastic Surgery at Vanderbilt/Monroe Carell Jr. Children’s Hospital. Provides clinical leadership and deep expertise in surgical imaging standards. - Jonathan Sadlowe, MBA – Co-Founder & CEO
Former CMO at Spacious (acquired by WeWork) and Marketing Manager at Google Cloud. Brings proven go-to-market execution and healthcare startup experience as Entrepreneur-in-Residence at Vanderbilt Health. - Jennifer Bennett – Head of Design
15+ years creating intuitive UX/UI for complex healthcare systems. - Bryan Ellis – Lead Engineer
Expert in Flutter, Firebase, and AI-based imaging solutions.
The ImageAssist team seamlessly bridges medicine, software, and design to transform clinical photo documentation.
ImageAssist targets two high-value verticals:
- Enterprise Healthcare
Hospitals and EMR partners — focusing on plastic surgery, wound care, and pediatrics departments. - Private Practice Aesthetics
Plastic surgeons and medspas — delivering immediate ROI through streamlined workflows.
Customer Acquisition & Partnerships
- Direct outreach to healthcare innovation teams and hospital IT departments.
- EMR partnerships (4D EMR, Apollo, Symplast) for streamlined deployment.
- Active pilots and integration discussions with Phoenix Children’s Hospital, Vanderbilt University Medical Center, and others.
- Marketing via in-person conferences (ASPS, AAFPRS, aesthetic trade shows), referral programs, and influencer partnerships.
Long-term growth will come through SDK/API partnerships with EMRs, device manufacturers, and clinical AI companies leveraging ImageAssist’s standardized photo dataset.
ImageAssist operates a subscription-based SaaS model with tiered pricing by team size, plus optional implementation fees for enterprise customers.
Pricing Tiers
| Tier | Monthly Price | Users | Notes |
|---|---|---|---|
| Starter | $60 | Up to 2 | Ideal for small practices |
| Standard | $180 | Up to 10 | Most popular for growing teams |
| Plus | $300 | Up to 30 | Designed for larger clinics |
| Enterprise | Custom | Unlimited | Includes SSO, MDM, EMR integration, and multi-year contracts |
Key Traction Metrics:
- >40% trial-to-paid conversion rate
- $100K+ ARR achieved in first year of launch
Future opportunities include data services, AI-powered diagnostics, and white-label licensing to EMRs and medical device companies.
Investment Opportunity
ImageAssist is seeking $1 million to scale engineering and sales as we expand into hospital systems and large practices.
This capital will accelerate growth from a product-led company into a scalable SaaS business, driving ARR expansion and positioning for a Series A in 18–24 months.
Use of Proceeds
| Allocation | Percentage | Purpose |
|---|---|---|
| Engineering & Product Development | 40% | Accelerate EMR integrations and develop AI modules for image quality and diagnostic enhancement. |
| Sales & Marketing | 30% | Build dedicated sales team and launch targeted B2B campaigns for enterprise adoption. |
| Customer Success & Support | 20% | Scalable onboarding tools and training to ensure high retention. |
| Operations & Compliance | 10% | Support SOC-2 and HIPAA certification audits for enterprise growth. |
ImageAssist is fully in-market with a production iOS app and secure web platform actively used by physicians, nurses, and staff across plastic surgery practices, hospitals, and medspas in the U.S.
Core capabilities include:
- HIPAA-compliant photography directly from iPhone/iPad
- ASPS-aligned SmartGuides for consistent positioning
- Automatic background removal
- Seamless integrations with Epic, 4D EMR, and Symplast
- Secure cloud storage and team management dashboards
Validated in live settings including Vanderbilt University Medical Center, with expanding pilots nationwide. Upcoming launches in Q1 2026 include enhanced analytics and new AI-powered tools for automated photo quality checks and clinical insights.
The platform is stable, scalable, and primed for rapid commercial expansion.
ImageAssist has received funding through:
- Vanderbilt University Grants
Catalyst and REACH grants - Equity Seed Round
Raised via SAFE agreements
